This Beautiful Creature Must Die (PETA)

2016. Mobile web game. Collaboration with This Is Pop for PETA. I contributed as a game designer.

Save animals from their fate as food. In recognition and celebration of the 1985 album Meat Is Murder by The Smiths.

“This game is the biggest social crusade of all as we safeguard the weak and helpless from violent human aggression. You don’t get that from Pokémon GO.”
– Morrissey
“Pure joy. Meat is Murder proves that video games can be – all at the same time – socially engaged, incredibly addictive, and pixel-perfect stylish pop culture.”
– Eric Zimmerman




Game design documentation sample images.